Restaurant Toolkit
How To Overcome Labour Shortages: A Guide To Restaurant Staff Retention
Turnover is expensive, especially in a time when industries are already feeling the squeeze from labour shortage as competition for labour intensifies worldwide.
What the stats say about the labour crunch:
- In Australia, job vacancies have doubled as the labour market recovers from the two-year pandemic hiatus with a 111.1% increase in job vacancies and unemployment rates at an all-time low of 3.5%.
- The low supply of workers left almost one third of businesses in Australia struggling to find suitable staff.
- Making it into the top 3 among industries with the biggest absolute number of job vacancies, the hospitality industry now has over 50,000 jobs waiting to be filled.
As good food and quality service (the key to every successful business) both require skilled employees, restaurant owners like you might find yourselves in dire straits. Not to mention the ongoing challenges the industry is up against, including the record high inflation rate and ever rising food prices.
For restaurant owners who have their fingers stuck in too many pies, staff retention is especially crucial in surviving the labour crunch. In this article, we’ll cover some of the steps your restaurant can take to improve staff retention and deal with labour shortages.
What this blog covers:
- Why is there a labour shortage in the hospitality industry?
- What does the labour shortage mean for your restaurant?
- How can your restaurant overcome the labour shortage and improve staff retention?
- Using technology to improve staff retention.
Keep reading to find out how you could rethink your staffing strategy and be able to fill jobs to keep your business going!
Why is there a labour shortage in the hospitality industry?
We know the pandemic has impacted the labour situation, but with most parts of the economy in recovery, why aren’t restaurant workers coming back? Let’s dig into some possible factors:
1. Migration freeze. Border closures and the departure of working-holiday makers and international students contributed a major part to the labour shortage in Australia. The shortage is especially acute in the hospitality industry which relies heavily on international students working part time as waiters, kitchen hands and bar attendants to make up a huge proportion of the workforce. With roughly 335,000 international students in Australia now, which is only half as many as the pre-pandemic days, competition for workers in the industry is no doubt more intense than ever.
2. People opting for self employment. The pandemic has driven the self-employment rate worldwide because of the early stage pay cuts and layoffs. In Australia, 1 in 10 people have started their own business and 4 in 10 said they would choose to own their own business if they have the opportunity. With more and more people opting for self employment, the number of workers available in the labour market has significantly decreased while the demand continues to surge.
3. The challenging work and long hours. As a restaurant owner, you know better than anyone that it’s a tough job. The nature of the service industry means that restaurant workers are working when others are enjoying their weekends and holidays. People are moving into new industries because of the fast paced and demanding job nature, resulting in the current labour shortage situation.
4. Lack of competitive compensation. While the take-home pay for restaurant workers has been on the rise because of the labour shortage, hourly wages in many restaurants are still typically lower than other service industry sectors.
What does the labour shortage mean for your restaurant?
With fewer front-of-house workers and kitchen staff, your restaurant is unlikely to operate like before. You would think that a labour shortage means spending less on employees, but the reality is that you will feel the impact of the labour squeeze across your operations, especially in these scenarios:
1. Longer wait time for customers. With the return of foot traffic and delivery sales being consistently high, the result is that table turns will slow down as there are fewer hands to help around your restaurant. Customers would also have to wait longer for their food to be served as kitchen staff juggles between dine-in and delivery orders.
2. Reduced opening hours. For some restaurants, not having enough workers to fill the shifts means reduced capacity and shorter opening hours. As a result, restaurants are unable to maximise their profits and could also lose loyal customers in the long run.
3. Profit margins could shrink. Your restaurant sales would definitely feel the impact with fewer operating hours and lower table turnover rate. On top of that, the increase in employee wages to retain current employees would ultimately impact your bottomline.
4. Staff leaving for better offers. Competition is strong in the industry as restaurant owners try to overcome the labour squeeze. Restaurants are sweetening their offers with higher wages and attractive perks to recruit new staff. At a time where there are fewer job seekers in the market, replacing your workers can be really costly, which is why it’s important for you as a restaurant owner to become an employer of choice.
How can your restaurant improve staff retention to combat shortages?
There are many ways to overcome the labour shortage, and retention is right at the top of the list. Considering the time and costs that go into training new staff, your best bet is to keep your experienced team on the ground! From QSRs to local businesses, here are some ideas to help your restaurant stand out as an employer:
1. Reevaluate your employee compensation strategy
We’ve talked about how tough life in the restaurant service line can be, but what’s more is that the job is often viewed as a temporary occupation with a lack of career advancement opportunities. Despite that, working in the restaurant industry can still be incredibly fulfilling, especially if the pay is good.
With the industry-wide shortage, your competitors are offering higher hourly wages and even bonuses to attract new talent. At a time where high turnover can cost you unnecessary time and money, you might want to look into your existing compensation rate to retain your top performing employees even though broadening your spend on payroll may seem daunting.
2. Look into non-monetary employee retention strategies
An increment is not the only way you can retain your employees. Consider offering employees fringe benefits such as a personal development plan, career advancement opportunities, health insurance and flexible schedules that will boost employee retention.
On the other hand, when turnover is unavoidable, set up an exit interview to learn about workplace concerns and find out how you could further strengthen your retention strategies for future employees.