Restaurant Toolkit
5 delivery pain points every restaurant faces (and how to overcome them!)
At Otter, we understand the challenges of delivery. But we also know how crucial efficient delivery is to a restaurant's survival and ability to thrive in today's landscape. Our team is fully equipped to help you embrace the digital landscape and adapt to the changing needs of your customers. We've outlined some of the most significant pain points to remind you that you're not alone, but also to highlight that there is simpler way to delivery success.
1. Too many tablets? Let's clear those counters.
In today's delivery-focused world, it's considered best practice for your restaurant to be listed on more than one app. Signing up for multiple third-party apps is an easy way to expand your restaurant's reach and increase sales. However, many restaurateurs have coined the term "tablet chaos" to describe the confusion that arises from managing multiple apps, logins, and tablets.
Time is money in the hospitality industry, and you want your staff to focus on customers, not screens. Furthermore, delivery is projected to grow 300% faster than dine-in, so your restaurant must invest in streamlining its delivery business to remain competitive.
So, how can you simplify delivery management, save time, and never use the phrase tablet chaos again? Otter integrates all online orders into a single tablet that can link right to your POS — no more manual entry errors, no more mess. With Otter, you can set and adjust prep times & store hours, auto-accept orders, mark items unavailable, change prices, and update menus across locations.
2. Tired of pick-up counter chaos? Here's a solution
You know better than anyone that panic when your front-of-house is overcrowded, and couriers are swarming the pickup counter for orders.
Pick-up chaos is not only a massive pain point for restaurants, but it can also lead to order errors and negative reviews.
Handoffs by Otter helps restaurants notify customers and couriers when their order is ready, sends a confirmation when orders are on the way, and prevents overcrowding at the pick-up counter.
By streamlining the pick-up process, you can spend more time facilitating a magical experience for your dine-in customers while getting orders out the door in record time.
3. Losing revenue on missed orders? Make it right.
Between running a busy kitchen, fielding hungry customers, and manning delivery orders, it's easy for restaurants to fall into the loop of order errors. There's simply too much to keep track of and manual mistakes are bound to happen, especially if your orders are being processed across multiple platforms.
But we know that reducing missed orders is critical to customer satisfaction, and revenue. If your customer's first experience ordering from your restaurant is a success, you will build a great community of loyal customers. That's where Otter's automated features come in. By auto-accepting and printing all your orders through a single tablet, you can forget about the risk of missed orders.
After partnering with Otter, Pollo Feliz, a Mexican chain with over 1500 locations, saw their ratings on the delivery apps climb from 20% to 30% correct orders to between 95% and 100% in all its branches.
In addition to solving order chaos and errors, Otter also made everyday life easier for their staff.
4. Never have time to update menus across locations?
The delivery market today is so competitive that listing your restaurant on various delivery platforms is crucial to a thriving business.
It's a simple equation — the more platforms your restaurant is on, the more opportunities your business has to attract a larger audience and gain new customers.
Even though it's the path to creating visibility and increasing sales, managing various platforms from different tablets can quickly become a pain point for restaurants.
Imagine one of your popular menu items going out of stock at peak hour. You'll have to take hours of of your busy day to update the info across platforms individually. Add the complexity of different logins and interfaces, and it's a deadlock.
With Otter's menu management, you can avoid the stress and manage your menus in one place. Our solutions will help integrate all your delivery apps, allowing you to make many updates, change prices, and more from one easy-to-use dashboard.
5. Forking out third-party app commission fees
If you're listed on third-party services like Deliveroo, Just Eat, and Uber Eats, you know that their fees can amount to 30% of a customer check. The high cost really eat into margins.
Managing high commissions on tight margins can feel overwhelming. But as customer behaviour shifts towards delivery, it's an essential channel for restaurants like yours to take advantage of.
Increasing your sales volume while keeping your costs in check is a great way to improve your delivery profit margins. If your restaurant is currently listed on delivery platforms, you only appear once on each of them. But what if you could appear 2 or 3 times? Virtual brands are digital storefronts on delivery apps like Uber Eats, Just Eat, and Deliveroo. A single restaurant can have multiple virtual brands, making many restaurants more profitable.
If your restaurant is well known for its Italian food, you can start a separate pizza virtual brand. The idea is to use your existing kitchen, space, and ingredients to increase your profits significantly. And yes, we can help with that!
Looking for a long-term solution to your delivery pain points?
Restaurant owners like you have had to adapt to the fast-changing delivery landscape, while managing industry updates like new regulations, labour shortages, and more. You have enough of your plate, so we hope these solutions help simplify and elevate your delivery business so you can get some of your valuable time back.