Pain Points
In todays restaurant industry, it can be difficult to understand how your business is performing, especially when you're managing several brands, locations, and delivery apps. Are your sales meeting expectations? Are your staffs activities efficient? How do each of your delivery partners stack up against one another? Otter Analytics makes finding the answers to these questions easy, no matter how familiar you are with analytics.
Analytics provides you with a complete overview of your restaurants performance, and gives you the tools to enhance your operational strategy. In this introduction post, well discuss how you can use Analytics to evaluate your business, make informed decisions, and increase your restaurants profitability all from a single place. Lets get started!
Using Analytics
The delivery landscape is extremely competitive, and restaurateurs need clear, actionable information to ensure that the decisions they're making are the right ones. Thats why Analytics collects data from across your entire business, including all of your locations, menus, and delivery partners.
By giving you a detailed view of your restaurants performance, Analytics lets you understand where you're succeeding and where changes need to be made.
When you receive a report from Analytics, you can find and view the data you're looking for in an instant. With detailed, granular metrics on your brands finances, staff performance, and activities presented beautifully, Analytics make your data the best it can be.
Business
To start viewing Otter's insights for your restaurant, go to the Analytics app in the Otter Dashboards dropdown menu. You'll see a list of tabs on the menus left side these are where you can view information about your business! Lets go through these tabs:
Operations
Use this tab to review sales and orders across all of your stores and channels. In this tab, you can see your complete Business Performance, Store Ranking, Channel Performance, and Fulfillment Performance. You can narrow down this information by location, timeframe, delivery app, and more by using the menus at the top of each block.
Menu Performance
The Operations tab details how your business's activities impact revenue. In this tab, you can view your restaurants order issues, store availability, and cancellations. You can also click each blocks View More button for an even deeper analysis of every operation, and find out whats causing issues.
Like the previous tab, you can organize this information by timeframe, store, order channel, and more! This tab is great for helping you identify and correct operational issues. The Operations tab is only available to Advanced Analytics and Pro users.
Marketing
The Menu Performance tab gives you a thorough overview of your menus performance, customer-sourced item ratings, menu modifiers (like different sizes or add-ons), and popular item combinations. With the blocks in this tab, you can learn what your best-selling items are, whats driving the most profit, and whats helping you succeed!
This tab is ideal for discovering new sales opportunities through your menus, and is available to Advanced Analytics and Pro users.
Staff Analytics
Under this tab, you can view how your in-app promotions are performing across every one of your online delivery partners. The blocks on this tabs dashboard display your Promotion Performance, your Promotion ROIs, Total Order Volume, Types of Promotions, Store Rankings, and Average Order Volume. The data shown on this tab compares promoted and un-promoted orders against one another and instantly calculates ROIs, helping you judge the value of your promotions easily.
If youre a Promotions by Otter user, this tab gets even better! Use the data you see here to empower your automated marketing campaign and make your promotions the best they can be.
Reports
With the Staff tab, keeping your restaurants staff and customers happy is easy! Use the Labor as percentage of sales and Labor hours blocks for a snapshot of your staffs overall health. Then, head to the Staff hours optimization and Orders per labor hour reports to make your staff schedule as efficient as possible.
Advanced Analytics and Otter Pro users also have access to the granular Staff Performance report: a detailed breakdown of each staff members Orders per hour, Average prep time, Average star rating, and more.
Ratings & Reviews
In this tab, you can see your business's Gross Sales, Order Volume, Top Items by Units Sold, and Lost Sales. By clicking the View Report link at the bottom of each block, you'll be able to see a detailed breakdown of your respective sales performance.
Each report contains both a Basic and Advanced list of information. Basic Reports are available to all Otter users and contain critical data on your restaurants sales. Advanced Reports give you a deeper understanding of your sales figures with additional metrics, such as prep time per order, and are only available to Advanced Analytics and Pro users.
With Otter Analytics, its easy to export the data you've just seen into a variety of different formats. This data can then be used with Otters other analytics tools or shared with your accountant.
Actionable Insights
Advanced Analytics and Pro users have access to the Ratings & Reviews tab: a consolidated overview of customer feedback from across all of your delivery partners. Use the Ratings Breakdown, Average Weekly Ratings, and Store Ratings blocks to see what your customers think of your business.
Keep an eye on the 5 Most Recent Reviews block, too it can help you understand how recent changes to your business are going down with eaters. If you want to achieve five-star ratings, this tab is your best resource!
Support
No time to put your restaurants performance data into action? Analytics has you covered. Advanced Analytics and Pro users can now utilize Actionable Insights cards to see their most important data in an instant and get detailed recommendations on how to leverage it. Actionable Insights notifies you of operational issues and missed opportunities immediately, describes their impact on your bottom line, and gives you a direct way to improve.
The automated recommendations provided by Actionable Insights are tailored to strengthening performance across your entire business. Even if you're not data-savvy, you can use Actionable Insights to optimize your restaurants operations, marketing, menus, and profit!
How Analytics Can Help
If you need help with any part of the Analytics feature, just click the Support button in the bottom-right of your Otter window. You'll be connected with an Otter Customer Support Representative who's more than happy to help you succeed with Analytics! Be sure to check out the Analytics help documentation, too it has plenty of guidance for every part of the Analytics feature.
Enhancements to Analytics
Analytics makes understanding your restaurants operational success quick, easy, and convenient. The range of features offered by Analytics grants you a complete understanding of your businesss data, and gives you exclusive access to information that you wont find anywhere else.
With Otters diverse array of partner integrations, Analytics collects data from every one of your connected platforms, helping you optimize performance and profit across your entire business. When you use the information from Analytics with Otters other products, youll have complete control of your restaurants operations, and be able to satisfy your customers cravings ASAP.
Empower your restaurant's decisions with Analytics
As part of Otters commitment to providing industry-leading digital restaurant solutions, Analytics has recently seen several major enhancements! Now, you can organize and take action on data from across your entire restaurant using a variety of visual settings. Choose from new metric and grouping filters, and use new chart types to spot sales and operations trends more effectively. With these updates, the information that Analytics collects is more flexible and more accessible than ever before.
Use these improved tools to quickly inform decisions about your restaurants practices and operations. Analytics exporting feature also lets you download reports for further analysis or share vital restaurant information with your team, keeping everyone on-track for success. You don't have to be a data mastermind to succeed with Analytics you just have to be a passionate restaurateur.
Enjoy Analytics to go with the new Otter Restaurant Manager app, available now for iOS!
Analytics by Otter is your key to making the best decisions for your restaurant. No matter how familiar you are with reviewing performance data, Analytics makes it easy to get more out of your budget, improve your menu, and boost your bottom line!
Take advantage of the information that Analytics provides, and you'll find that succeeding as a modern restaurateur has never been more rewarding.
