Instagram is a place where creativity and food come together… two of our favorite things. As we’ve touched on before, a strong Instagram presence is key to the modern restaurant’s digital branding – and revenue. By building out your Instagram profile with a variety of eye-catching content, you can engage directly with your customer base and promote your business inexpensively (including adding your online ordering link in your bio). And if you’re not as savvy with caption ideas - we’ve got you covered.
Whether you’re looking for a clever way to share your homemade dinner, or you’re a restaurant eager to introduce your newest menu item, we’ve got you covered! These Instagram caption ideas are well-suited to clever, seasonal, promotional, and all-purpose styles. Using them alongside a delicious photo of your latest dish, dining room, or kitchen space is the perfect way to capture eaters’ attention – and cravings. Spice up your timeline with these 25 Instagram caption ideas!
Hint: Replace the text in bold with your restaurant’s dishes, name, or branding to make these captions your own!
Clever Restaurant Instagram Captions
- Finishing this was a piece of cake (for desserts)
- A [menu item] a day keeps the doctor away!
- We only drink coffee on days that end with “y”.
- If we had to eat the same thing every day this month, this would be it.
- Phone didn’t eat first this time… we couldn’t wait to have a bite.
- Not sure what to order? Swipe for 3 ideas! Comment what you’re having next time you’re here.
- Fries for the table please… but I won’t be sharing
- Trying new restaurants is my favorite sport
- Food is my love language
Seasonal Menu Captions
- Our latest creation: [new menu item]! Try it now as part of our new [season] menu.
- In a [season] mood? It’s the perfect time for a [menu item] at [restaurant name]!
- Just in time for [season], we’re now serving [new menu item]! Get a taste at [restaurant name].
- Inspired by [season], our new menu is made for your seasonal tastes. Try it now in-person or over delivery!
- Our [menu item] is the perfect dish for this [season]. Get a taste today at [restaurant name] in-person or over delivery!
General Restaurant Instagram Captions
- [menu item] is our signature dish, and we’re excited for you to try it! Book your table at [restaurant name] now.
- Craving [menu item]? Our team serves it daily. Come in and enjoy!
- We’ve just added [menu item] to our menu! Book a reservation to try out this new dish at [restaurant name].
- Our [menu item] is made with time, fresh ingredients, and plenty of love. We can’t wait to hear what you think!
- Fresh [menu item]s are now being served on our in-person and delivery menus. Try one today!
- Our chefs craft fresh [menu item]s daily, and we’re sure they’ll become your new favorite. Order our [menu item] now in-person or over delivery!
Limited-Time Offer Captions
- Our [menu item] deal is on now! Get [percentage]% off when you order in-person or over delivery.
- [restaurant name]’s [menu item] deal is only available until [end date], so place your order in-person or order delivery now!
- Deal alert: Get [percentage]% off our [menu item] when you order in-person or through delivery until [end date]!
- We’re giving our customers a special treat for [event]: [percentage]% off our [menu item] until [end date]! Order in-person or on delivery now.
- For a limited time, we’ve added [new menu item] to our menu! Order it in-person or through delivery until [end date].
With these Instagram captions, it’s easy for your restaurant’s posts – or just your own – to get noticed. For more ways to promote your restaurant online, check out Otter Marketing for stress-free AI promotions on today’s top delivery apps!
