Meet Shawn Walchef of Cali BBQ Media

Shawn Walchef, owner of Cali BBQ Media in San Diego, lives life off the belief that "A rising tide lifts all ships."

His foundation is rooted in giving back, connecting with others, and building a community through hospitality.

A San Diego native, Shawn's restaurant started as a breakfast spot. As time went on, he turned the location into a popular, family-friendly sports bar with great food, and a view of any game from any seat in the house.

Deeply connected to the sports community in San Diego, Shawn would host events and fundraisers to support young athletes who may not have the resources they need to participate in Pop Warner or Little League.

Fifteen years ago, a plan was hatched to host a fundraiser centered around an amateur barbecue event. "I didn't know the first thing about hosting a barbecue event. So I reached out to the Kansas City Barbeque Society (basically the NFL of BBQ), and spoke to a few people there. "One of the people I spoke to came to the event as our pitmaster. He showed me the ropes, let me use his smokers, and 15 years later, were still barbecuing in Southern California."

Being new to barbecue helped Shawn see the discipline it required with fresh eyes, and he realized that as a category, barbecue is traditionally rooted in superlatives: best/worst, winner/loser. He decided to mimic the inclusive and exploratory approach that the craft beer industry in San Diego follows, and celebrate all types of barbecue: no winners, no losers.

Inclusivity, community, work-ethic and creativity aren't just Cali BBQ's values, they're Shawn Walchef's

Cali BBQ's origin story doesn't start with Shawn and Shawn alone. He inherited the location from his family who bought the space and rented it out to a local restaurateur years ago.

"I was raised by my grandmother and grandfather. My grandfather was a doctor and real estate developer, and he originally acquired the space that is now Cali BBQ so he could build a senior home facility behind it. For years, he leased it out to a woman who ran a breakfast spot at the front of the property, and over time, we turned it into a family restaurant. With no restaurant experience, my grandfather and our family continued running a breakfast spot (laughs). I think it was mostly so everyone had a place to work."

But the restaurant space isn't all Shawn inherited from his grandparents. They taught him how to navigate challenges, remain positive, care for others, and solve problems creatively.

"At its core, hospitality is really just taking care of people like my grandparents did for me. I've taken the values I learned from my grandparents and translated them into our restaurant's values."

Armed with creativity, work-ethic, problem solving skills, endless positivity, and an "Every day is the best day ever" mindset, Shawn has since taken this foundation and used it to build a master smokehouse and media center.

Shawn Walchef on turning a problem into an opportunity

"Everyone in the restaurant industry always talks about location, location, location." Because Shawns grandfather originally acquired the space to build a senior home and it just so happened to come with a breakfast spot, Cali BBQ's location is not ideal for a restaurant.

Located in East San Diego, Shawn is a ways from the hustle and bustle of downtown. He took what could be a problem and turned it into an opportunity by using his location as the catalyst for creative problem solving. Most of which is centered on proactive innovation and what he calls digital hospitality.

Shawn Walchef on founding Cali BBQs signature Digital Hospitality

Initially, Shawn's interest in innovation was a means of survival. "From the beginning, we've put a lot of effort into our digital platforms by creating experiences that are user friendly and community building."

He has since evolved a killer website and social channels into a true media powerhouse including an educational, inspiring blog and podcast that enables him to communicate with both his customers and the restaurant community more transparently.

Shawn is always discovering new ways of reaching people – the latest of which is bespoke cocktails inspired by cultural moments and trends.

Cali BBQ's menu is full of culturally relevant items like the Tiger King cocktail which he promoted on social helping him garner engagement, attention and virality digitally. Increasing Cali BBQ's media footprint allowed Shawn to reach more people, gain traction and increase popularity despite his brick & mortar's less-than ideal location. His focus on reaching his customers transparently, authentically, and thoughtfully has turned Cali BBQ into a go-to destination for people within and outside of the San Diego area.

Turning comfort food into a culture

Well-known within the restaurant industry, Shawn has managed to maintain his humility throughout his journey.

Talking to him, you can immediately tell he isn't driven by ego or superlatives. "I'm not afraid to ask for help or advice. Similarly, I'm more than willing to give others help and advice."

This no-ego approach led him to creating a group of restaurant industry advisors who are experts in things like financing, operations and technology. Partnering with this advisory helps him make sure every move he makes is a good one.

Shawn Walchelf on the will to succeed, not just survive in the future of food

When asked what the future of the restaurant industry looks like, Shawn foresees an increase of hybrid models designed for limited dine-in and maximal take-out and delivery. At Cali BBQ, this will likely come in the form of kiosk ordering, mobile checkout, and multiple ghost kitchens. Shawn sees this time period as the most fascinating time to work in food. "It's a turning point for innovation and opportunity. What restaurants become and the evolution in the way we eat is exciting: it's a convergence of technology, influencers, and real estate."

When asked what he might say to someone who is feeling more nervous-excited than excited-excited about this evolution, Shawn mentions that all restaurateurs started as entrepreneurs. "When you started your restaurant, you had to figure out how to do everything: marketing, operations, staffing, inventory. The same spirit that got restaurateurs started will push them forward. You just have to connect with who you were at the beginning of it all."

How you can support Shawn Walchef and Cali BBQ

You can support Shawn and Cali BBQ by ordering the Tailgater (family-style meal filled with slow cooked meats and a sampler of sides), the Tiger King cocktail (habañero infused blanco tequila, mango + lime juice and triple sec), and the peach cobbler (did we mention it's free if you subscribe to Cali BBQs email newsletter?). Find Cali BBQ on Caviar, Doordash, GrubHub, Uber Eats and Toast. If you're interested in learning more about Shawn and Cali BBQ's story, check out his podcast and blog.