The philosophy of The Burger Club is simple: fresh, wholesome ingredients that combine to create maximum flavour. With the aim of offering high-quality cuisine in Banstead, The Burger Club stands for passion, freshness and dedication. Founder Sana's journey to opening the restaurant in 2020 has been a culinary adventure full of handcrafted food and an unwavering commitment to quality.
Read on to find out more about running one of Banstead’s popular restaurants — and how Otter helps them manage their delivery service across four different channels.
Bringing handcrafted burgers to Banstead
Back in 2020, Sana Zehra was thinking about how to cheer people up after the pandemic and resorted to what she does best: experimenting with flavours and ingredients. “I always had a passion to cook flavoursome food and treat my guests and this same tradition has been taken forward at The Burger Club: we treat customers like our own guests," says Sana.
The Burger Club does not use frozen products and the meat and vegetables are delivered daily. “Our restaurant is a passionate tribute to the art of burger making. Where every ingredient is fresh and full of flavours to give you an extraordinary dine-in experience.”
Streamlining delivery across different platforms
The Burger Club's commitment to quality extends not only to the cuisine, but also to the intricacies of the delivery process. Operating on major platforms such as Deliveroo, Just Eat, and Uber Eats, the restaurant faced a significant hurdle — the lack of integration between these services.
“We were working with Deliveroo, Just Eat and Uber Eats, but the apps were not integrated," admits Sana. “We were facing challenges in terms of streamlining our deliveries.”
The absence of a delivery system prompted the restaurant to look for integration tools to optimise its operations. An initial attempt at integration with another company fell short, both in terms of performance and support. The Burger Club recognised the need for a reliable solution and turned to Otter.
Otter as a solution to operational challenges
As a restaurant owner, Sana knows how important a seamless process is. Otter's straightforward setup and service stood out to her during the demo. The ease of integration not only streamlined The Burger Club's delivery operations, but also increased the speed of order fulfilment, resulting in more orders.
The restaurant uses Otter’s Order Manager solution to consolidate all their online orders from Deliveroo, Uber Eats, Just Eat, and their website in a single tablet. This means no more switching between tablets, multitasking errors, or missing orders. “Since we joined Otter, it has streamlined our food delivery operations, resulting in us getting more orders faster,” explains Sana.
A standout feature for The Burger Club is Otter's Menu Management solution. Being present in multiple platforms, Menu Manager allows the restaurant to update its menu wherever customers can access it, keeping everything up to date. Any changes to the menu are pushed to all platforms, ensuring consistency and allowing customers to order with confidence.
Exploring new sales channels
Always looking to evolve, The Burger Club also set up its own sales channel, a section on its website where guests can order and collect directly from the restaurant without any intermediaries.
Otter's Direct Orders solution enabled The Burger Club to create their own commission-free ordering platform. Combined with the delivery apps, the dedicated ordering site allows the business to save on commission fees, offer a takeaway option for local customers and gain better control over the customer experience.
Join the club
For anyone setting out to open a restaurant, Sana has a simple piece of advice: let your passion guide you. It's a difficult path, but it's important to focus on the best quality and service. “If you are passionate about it, then definitely go for it,” says Sana.
If you live in the UK, you can join The Burger Club by ordering via delivery platforms or their own Direct Orders website.
