How to get a Liquor License in Wisconsin?

Feb 7, 2024 | 3 min read

To obtain a liquor license in the state of Wisconsin, you need to apply for an Alcohol Beverage Permit. The type of permit you need depends on your business model. For instance, if you're a wholesaler or importer of liquor, a salesperson for liquor or wine, or a business dealing with distilled spirits or wine, you need to fill out specific forms provided by the Wisconsin Department of Revenue. There are also specific forms for transferring an Alcohol Beverage Permit from one premise to another, and for limited manufacturers. Some applications require an additional form. 

1. Determine the Type of Permit Needed

2. Complete the Appropriate Application Form

  • Purpose: To apply for the correct Alcohol Beverage Permit.
  • Estimated Cost: The cost varies depending on the type of permit. For example, a manufacturer or wholesaler permit requires a $1,000.00 fee plus a $20.00 Business Tax Registration Fee.
  • Instructions: Fill out the appropriate form based on your business model. For instance, if you're a wholesaler or importer of liquor, you need to fill out the AB-115 form. If you're a salesperson for liquor or wine, you need to fill out the AB-121 form. For businesses dealing with distilled spirits or wine, the AB-123 form is required.

3. Submit the Application Form

  • Purpose: To submit your application for review and approval.
  • Instructions: Once completed, send your application to the appropriate department. For example, if you're applying for a Liquor/Wine Salesperson's Permit, send your application to the Excise Tax Unit, Wisconsin Department of Revenue, PO Box 8900, Madison WI 53708-8900.

4. Pay the Required Fees

  • Purpose: To cover the cost of processing your application.
  • Instructions: Pay the required fees as indicated on the application form. For example, a manufacturer or wholesaler permit requires a $1,000.00 fee plus a $20.00 Business Tax Registration Fee.

Useful Information Source Links:

FAQs:

  • What type of permit do I need to sell liquor in Wisconsin? The type of permit you need depends on your business model. For instance, if you're a wholesaler or importer of liquor, a salesperson for liquor or wine, or a business dealing with distilled spirits or wine, you need to fill out specific forms provided by the Wisconsin Department of Revenue.
  • How much does it cost to get a liquor license in Wisconsin? The cost varies depending on the type of permit. For example, a manufacturer or wholesaler permit requires a $1,000.00 fee plus a $20.00 Business Tax Registration Fee.
  • Where can I find the application forms for a liquor license in Wisconsin? You can find these application forms on the Wisconsin Department of Revenue's website.

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