15 Food Instagram Reels to Inspire Your Restaurant
Looking for some creative inspiration to enhance your restaurant's presence on Instagram Reels? Check out these 15 captivating examples chosen by the Otter team for delicious food and visual appeal.
From mouthwatering recipes to behind-the-scenes footage of culinary masterpieces, reels like these are guaranteed to engage eaters and showcase your menu. Take your restaurant’s Instagram game to the next level with these reel ideas!
1. Hopper Coffee House
This hilarious Instagram Reel by Hopper Coffee is a stellar demo of how humor can draw in customers.
2. Compliments Only
In this reel, Compliments Only takes advantage of the Wes Anderson video trend, with the restaurant’s owners mimicking his style.
3. Bizarre Coffee
As a promotion for the Everything-Bagel Latte, this reel excites viewers with its unique flavor combination and charming presentation.
4. Cris and John
This interactive reel features three iconic dishes and invites viewers to choose their favorite.
5. Levain Bakery
With this reel, Levain Bakery shows their unwavering commitment to reducing food waste and fighting food insecurity.
6. 7th Heaven Cafe
This lively, vibrant reel shows the cafe's latte collection, charming breakfast spread, and friendly servers.
7. El Meringue
Prepare to be entranced! This time-lapse of El Meringue's rising pavlova is so pleasing, you'll want to watch it on repeat!
8. Avenue Road Cafe
Who doesn’t love a satisfying syrup pour!? This reel has foodies flocking to the Avenue Road Cafe to order some waffles.
9. Rubirosa
Using an Instagram editing format and the popular song "Rich Flex," this restaurant reel captures a "tie-dye pizza" being prepared.
10. Jasmine’s Caribbean Cuisine
Owner Jasmine shares her journey of opening a restaurant during a pandemic, bringing Caribbean tastes to Times Square in this Instagram Reel.
11. Clover Hill
Chef Chuck Good takes us behind-the-scenes to make his special Japanese Wagyu Beef in this skillful reel.
12. Saturday Cafe
Saturday Cafe utilizes the widely-popular ASMR trend to satisfy their audience with a pleasing coffee pour video.
14. Elm Street Diner
Elm Street Diner displays how their fettuccine alfredo is prepared, cooked, and served in this delectable reel.
15. GGIATA
In this reel, Ggiata partners with influencer @jacksdiningroom to showcase their staff and ingredients, shining a spotlight on their location, service, and range of sandwiches.
Tips for Promoting Your Restaurant on Instagram Reels
Make engaging playlists. Enhance your Reel with carefully-selected music. This makes your content more shareable, and increases the odds of it going viral!
Capture food prep. Close-up shots of ingredient measurements, sizzling pans, and artistic plating creates a strong visual experience, building excitement for your dishes.
Show off your restaurant. Immersive visuals that display your restaurant’s atmosphere spark a desire for viewers to experience it personally.
Promote exclusive offers: Use Instagram Reels to highlight specials and deals, stoking a sense of urgency and driving engagement and loyalty.
Looking for even more inspiration? Check out our list of 27 Instagram Reels ideas for a variety of strategies and video types. Cheers!
