Image of a restaurant employee topping a delivery order of waffle fries with sauce
Updates

Introducing Direct Orders: Your Online Ordering Solution

Mar 02, 2023 | 5 min read

Take Control of Your Order Channels

Online ordering is a critical component of today's restaurant industry, but keeping it under control is tough for the busy restaurateur. Your kitchens have enough plates in the air, and too many delivery apps can make your whole system come crashing down. Dealing with each app's own delivery radiuses, fulfillment providers, and commission fees is a major obstacle to your productivity, not to mention your bottom line. You need an easier way to manage your online orders and now, with Direct Orders by Otter, you've got one.

Direct Orders puts you in control of your restaurants entire online ordering process. If you want your orders to meet your exact needs instead of following someone else's rules, Direct Orders is for you. It gives you a unique ordering link for your social media channels to make placing orders with your restaurant easier. The best part? Zero commission fees, making every order worth it. But that's not all. Heres why Direct Orders is your restaurants key to success in online ordering and beyond.

Image of waffle fries getting crispy after frying in oil

Eliminate Commission Fees

Maintaining control over your customer's experience is critical for success. Relying solely on third-party delivery apps can be risky, as they charge up to 30% in commission fees. This cuts into your profits and limits your control over the ordering process. Additionally, it restricts your access to valuable customer data, making it harder to personalize the ordering experience and build customer loyalty. Direct Orders keeps you in control throughout the entire ordering process, so you're always making the right decisions for your business.

By synching Direct Orders with your restaurant's POS system, you can monitor and control your online orders from wherever works best for you. It also integrates with the entire Otter suite, letting you manage all of your business' activities online and off. This level of control keeps your staff, couriers, and customers aligned, ensuring that the order process is always smooth, fast, and powerful. With Direct Orders, you stay the boss.

Personalize Your Online Ordering

One of the big issues with using multiple delivery services is that you have to direct customers to multiple platforms and delivery apps. What if a customer doesn't use the platform your restaurant does? What if signing up for that platform takes too long? What if that platform's commission fees are too high? When building customer engagement, every question and every second puts your business that much closer to losing a sale. Direct Orders eliminates those questions and those seconds so customers can place their orders ASAP.

Direct Orders gives your restaurant a unique link that brings customers directly to your online ordering system, no app required. That's a single personalized link one that you can add to any of your social media bios, emails, website, and anywhere else! This makes the customer journey nearly instantaneous, and ensures that ordering from your business never leaves their mind. Direct Orders' link-in-bio solution is vital for getting the most out of your restaurants online presence.

Image of two restaurant employees packing delivery orders

Enhance Customer Experiences

As a restaurateur, you've worked hard to maintain your business' standards and practices. You have processes in place that make sense for your staff and your budget so why change them? With Direct Orders, you don't have to accommodate any other company's demands for online ordering. Its features are fully customizable, so you and your staff can manage your online orders not the other way around.

Set your own delivery radiuses to keep orders fresh and customers happy. Choose the fulfillment provider that you prefer, and feel confident that every order will be delivered well. Select or remove additional order costs to make prices effective. No matter what you want your online ordering experience to be like, Direct Orders has the tools for you.

Launch your Direct-to-Consumer ordering system today!

If there's one thing that restaurant customers hate, it's waiting. Another thing they hate? Poor delivery experiences. A third thing? Order mistakes. Get the picture? All of these issues stem from an uncooperative online ordering service, and they can all result in weak reviews, weak retention, and weak sales. So don't let online ordering drag your business down, use Direct Orders to build an excellent experience for everyone involved.

Direct Orders' value extends far beyond your restaurant's walls. By streamlining and organizing your team's efforts, it ensures customers receive their food faster and fresher. The system also increases your order accuracy, spurring five-star reviews and a strong reputation for your business. You can even reward loyal customers with digital coupons, making your orders and profits grow in turn. No matter how much your restaurant loves Direct Orders, we assure you: your customers will love it more.

Mar 02, 2023