What are the most profitable Hawaiian foods?

Mar 20, 2024 | 4 min read

In the vibrant world of Hawaiian cuisine, certain dishes stand out not just for their flavors but also for their potential to drive restaurant profits. Identifying these can be a game-changer for restaurant owners looking to optimize their menus for maximum profitability. This exploration delves into the five most profitable Hawaiian menu items, offering insights into their cost structures and profitability margins. By understanding these dynamics, restaurant owners can make informed decisions to enhance their offerings and financial outcomes.

Shave ice

Shave ice boasts an impressive estimated profit margin of approximately 80-85%, with the cost of goods sold (COGS) hovering around $1 and selling prices typically reaching up to $5. This high margin is attributed to the low cost of basic ingredients – primarily ice and flavored syrups – and the minimal preparation required. The dish's popularity, especially in warmer climates and tourist areas, contributes to its profitability, making it a lucrative option for restaurants and food stands alike.

To further increase the profitability of shave ice, restaurants could explore premium offerings such as organic or exotic flavor syrups, which could justify higher selling prices. Additionally, incorporating cost-effective, visually appealing toppings could enhance the perceived value of the dish, encouraging customers to opt for more expensive variants. Strategic marketing, especially during peak seasons, can also drive sales volume, significantly boosting overall profits.

Macadamia nut pancakes

Macadamia nut pancakes present an astonishingly high estimated profit margin of over 95%, with COGS per serving under $1 and selling prices often exceeding $12. This exceptional margin stems from the relatively low cost of pancake ingredients, even with the inclusion of premium items like macadamia nuts. The dish's appeal as a luxurious yet comforting breakfast option allows for a higher price point, enhancing its profitability.

Restaurants can amplify the profitability of macadamia nut pancakes by offering customizable options, such as fruit toppings or special syrups, for an additional charge. Creating visually appealing presentations and leveraging social media can attract customers seeking unique dining experiences. Offering pancake specials during breakfast or brunch hours can also increase sales volume, further improving profit margins.

Haupia

Haupia, a traditional Hawaiian coconut pudding, has an estimated profit margin of about 80-85%, with COGS ranging from $1 to $2 and selling prices around $12. The profitability of haupia lies in its simple, cost-effective ingredients and the growing consumer interest in plant-based dessert options. Its exotic appeal and versatility as a dessert or a side dish make it a profitable addition to any menu.

To enhance haupia's profitability, restaurants could introduce variations by incorporating flavors like pineapple or mango, appealing to a broader customer base. Offering haupia as part of a dessert combo or as a premium topping for other desserts can also increase its sales potential. Emphasizing its status as a vegan-friendly option can attract a niche market willing to pay a premium for plant-based desserts.

Lomi lomi salmon

Lomi lomi salmon, with an estimated profit margin of 80-85%, has COGS of approximately $3 per serving and can sell for around $19. This dish's profitability is due to the relatively low cost of salmon when purchased in bulk and the minimal additional ingredients required. Its popularity as a traditional Hawaiian dish and its appeal to health-conscious consumers also contribute to its high profit margin.

Restaurants can boost the profitability of lomi lomi salmon by offering it as part of a Hawaiian-themed meal combo or as a premium salad topping. Focusing on the freshness and quality of the ingredients can justify a higher price point. Additionally, marketing lomi lomi salmon as a healthy, protein-rich option can attract a wider audience, including fitness enthusiasts and health-conscious diners.

Poke

Poke rounds out the list with an estimated profit margin of 65-70%, with COGS around $5 per serving and typical selling prices of $16. The dish's profitability is driven by the popularity of poke bowls as a customizable, healthy meal option. The relatively high cost of fresh fish is offset by the dish's premium pricing and the low cost of additional ingredients like rice and vegetables.

To maximize poke's profitability, restaurants can offer a variety of customization options, including premium toppings or sauces for an additional fee. Implementing a build-your-own-bowl concept can cater to diverse customer preferences, encouraging higher spending. Marketing poke as a nutritious, customizable meal can attract health-conscious consumers, further boosting its profitability.

Unit prices calculated for COGS have been sourced from the following websites and Otter’s internal menu data. This content does not represent a guarantee or expert business advice. 

Mar 20, 2024 | 4 min read

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