What are the most popular gastropub menu items?

Mar 27, 2024 | 5 min read

Gastropubs, a delightful blend of a traditional pub's cozy atmosphere with the sophisticated food offerings of a restaurant, have risen in popularity. They serve as a haven for food lovers and a lucrative model for restaurant owners. At the heart of a gastropub's appeal are its menu items, which often combine comfort food with a gourmet twist, appealing to a wide range of palates. From classic British fare to innovative culinary creations, the most popular gastropub menu items are those that offer a sense of familiarity while simultaneously surprising guests with unique flavors and presentations.

Fish and chips

A staple of British cuisine, fish and chips have found a beloved place in gastropubs around the globe. This dish's popularity lies in its simplicity and the comfort it offers, making it a favorite for casual dining, family meals, and even as a takeout option. Gastropubs have elevated the traditional fish and chips by focusing on the quality of ingredients, such as using beer batter for the fish to add a unique flavor profile that complements the flaky, tender fish perfectly. Variations like fish 'n' chips platters for sharing and fish tacos introduce a contemporary twist to this classic, broadening its appeal to a wider audience, including younger demographics seeking novel dining experiences.

Bangers and mash

Bangers and mash, a quintessential comfort food, resonates with patrons for its hearty and familiar flavors. This dish's popularity in gastropubs stems from its versatility and the warmth it brings, especially during colder months. It caters to a wide audience, including families and individuals seeking a comforting meal reminiscent of home cooking. Gastropubs have reimagined this classic by incorporating gourmet sausages, flavored mash options such as garlic or sweet potato mash, and rich, onion-laden gravies. The introduction of international flavors, like mutton vindaloo or lamb tikka masala sausages, adds a modern twist to the traditional, making it popular among adventurous eaters and those looking for a culinary journey.

Shepherd's pie

Shepherd's pie, with its deep-rooted history in British and Irish cuisine, has become a cornerstone of gastropub menus. This dish's widespread popularity is due to its comforting layers of meat and vegetables, topped with a golden crust of mashed potatoes. Gastropubs have capitalized on this by offering variations that cater to different dietary preferences, including vegetarian pies made with lentils or mushrooms, and versions with alternative toppings like sweet potato. The option to explore different fillings, such as chicken marsala or beef, has made shepherd's pie a versatile dish that appeals to both traditionalists and those seeking a new take on comfort food.

Beef Wellington

Beef Wellington, known for its luxurious and intricate preparation, holds a place of prestige on gastropub menus. Its popularity among food enthusiasts stems from the perfect harmony of tender beef, flavorful mushroom duxelles, and flaky pastry. Gastropubs have made this dish more accessible while maintaining its gourmet appeal, offering it alongside complementary items like beef carpaccio or a roast beef platter. This allows patrons to indulge in a high-end dining experience in a more relaxed pub setting, making Beef Wellington a sought-after choice for special occasions or a sophisticated night out.

Scotch eggs

Scotch eggs, a classic British snack, have gained popularity in gastropubs as a versatile and satisfying option. These hard or soft-boiled eggs, wrapped in sausage meat and breadcrumbs, then fried, serve as an ideal appetizer or bar snack. Gastropubs have experimented with variations, including using different types of meat like chorizo or turkey sausage, and serving them with unique dips, such as artisan mustards or spicy aiolis. This adaptability makes Scotch eggs popular among a wide range of customers, from those looking for a hearty snack to accompany their beer to diners wanting a protein-rich starter.

Ploughman's lunch

The Ploughman's lunch, a traditional British dish designed to offer a balanced meal with bread, cheese, and pickles, has been embraced by gastropubs for its simplicity and adaptability. Its popularity lies in the ability to cater to a variety of tastes and dietary needs, with options ranging from a classic cheese platter to a more substantial beef platter or a vegetarian-friendly version. Gastropubs have elevated the Ploughman's lunch by sourcing artisanal cheeses, freshly baked bread, and homemade pickles, making it a popular choice for a light lunch or a shareable appetizer that pairs excellently with a wide selection of ales and beers.

Steak and ale pie

The steak and ale pie is a beloved gastropub offering, celebrated for its rich, savory flavors and comforting qualities. This dish's appeal lies in its combination of tender steak, hearty ale-infused gravy, and flaky pastry, providing a satisfying meal that's particularly popular in colder weather. Gastropubs have enhanced the traditional steak and ale pie by incorporating high-quality meats and craft ales, and by offering variations that include steak and mushroom or steak and onion pies. These innovations cater to a broad audience, from those seeking the familiarity of classic pub fare to diners eager for a gourmet twist on traditional dishes.

The information presented in this article is based on a comprehensive study of Otter’s internal menu data for gastropubs, and does not represent a guarantee.

Mar 27, 2024 | 5 min read

About Otter

Otter helps your restaurant business grow. Here a few of our key results:
  • Increase revenue up to 10% with Marketing*
  • Reduce storefront downtime by up to 50% with Live Alerts*
  • Increase sales up to 50% with Digital Dine-In's QR code ordering*
  • Reduce missed orders to less than 1% with Order Manager's Auto-Accept feature*
  • Supercharge your food business with our all-in-one restaurant POS system*
* Results based on typical Otter customer performance

DISCLAIMER: This information is provided for general informational purposes only and the content does not constitute an endorsement. Otter does not warrant the accuracy or completeness of any information, text, images/graphics, links, or other content contained within the content. We recommend that you consult with financial, legal, and business professionals for advice specific to your situation.

Request a demo

Subscribe to the monthly newsletter →