What is a Brewery?

Feb 28, 2024 | 7 min read

A Brewery, often referred to as a brewpub, is a unique establishment that combines the functions of a pub or restaurant with a brewery. This means that the beer served in these establishments is brewed on-site, providing patrons with a unique experience of enjoying freshly brewed beer. In the United States, a brewpub is characterized by selling at least 25 percent of its beer on-site and offering substantial food services. On the other hand, a taproom brewery, while also selling a significant portion of its beer on-site, does not provide extensive food services. The beer in these establishments is primarily brewed for sale in the taproom and is often served directly from the brewery's storage tanks.

An example of a brewery restaurant is the Gordon Biersch Brewery, founded by Dan Gordon and Dean Biersch in Palo Alto, California, in July 1988. This establishment allows patrons to enjoy beer brewed with a high level of expertise, as Dan Gordon is a graduate from the five-year brewing engineering program at Weihenstephan, Germany.

Origin and history of the brewery

The concept of the brewery has a rich history that can be traced back to ancient Mesopotamia around 2500 BC. During this time, beer brewing was a home-based industry, often associated with divine protection from the goddess Ninkasi. By the ninth century, monasteries and farms began brewing beer on a larger scale, selling the surplus. This practice evolved over the centuries, with dedicated breweries employing eight to ten workers being established by the eleventh and twelfth centuries.

The modern concept of breweries has its roots in 19th century Bavaria, specifically Munich. The idea of beer gardens, which are often attached to a brewery, beer hall, pub, or restaurant, was born out of a decree by King Maximilian I Joseph of Bavaria in 1812. This decree allowed Munich brewers to serve beer from their cooling cellars, but no food other than bread. This led to the creation of the first "Biergarten" in the early 19th century.

Unique characteristics of Breweries

Size

Breweries are typically larger than other types of restaurants due to the additional space required for brewing equipment. This includes space for fermentation tanks, brewing kettles, storage for raw ingredients like grains and hops, and often a bottling or canning line. The brewing process also requires specific temperature controls and ventilation systems, which can take up additional space. On the other hand, traditional restaurants focus primarily on the kitchen and dining area, which can be designed more compactly. They do not require the extensive equipment and space that a brewery restaurant does.

Atmosphere

Breweries offer a unique atmosphere compared to other types of restaurants. The most significant difference is the presence of brewing equipment on-site, which often becomes a focal point of the interior design, creating an industrial yet cozy ambiance. The atmosphere is typically casual and relaxed, with an emphasis on communal and bar seating to encourage social interaction. The noise level can be higher due to the brewing process and the lively social scene. The lighting is often dimmer, with warm tones to enhance the rustic and industrial aesthetics.

Menu

The menu in a brewery is often designed around the beer they brew, with dishes that complement the flavors of their unique beer selection. This could include hearty fare like burgers, sausages, and pizzas, or more sophisticated options like steak, seafood, or gourmet cheese plates. On the other hand, other restaurant types such as Italian, Mexican, or Asian restaurants, focus on their respective cuisines and may offer a wide variety of wines, cocktails, or non-alcoholic beverages to pair with their dishes.

Service

The service in a brewery is often more casual and relaxed, with a strong emphasis on educating customers about the different types of beer, their brewing process, and how they pair with different foods. In contrast, other restaurant types such as fine dining establishments prioritize formal service, with a focus on presentation, food quality, and a wide variety of wine and spirits.

Alcohol

Breweries differ from other restaurant types in their alcohol serving primarily because they manufacture their own beer on-site. This allows them to offer a unique selection of craft beers that can't be found elsewhere, often including seasonal or experimental brews. They may also offer beer tastings, beer-pairing menus, and brewery tours, providing an immersive beer experience.

What items are typically on a brewery’s menu?

Appetizers

Appetizers at a brewery often include Pretzel Bites with Beer Cheese ($5.50 ~ $15.00), Beer Battered Onion Rings ($8.99 ~ $20.00), Brewery Wings ($9.00 ~ $15.00), Artisan Cheese Board ($13.17 ~ $34.00), and Charcuterie Board ($14.25 ~ $30.10).

Salads

Salads are also a common feature on the menu, with options like Brewer's Salad ($8.00 ~ $18.00), Caesar Salad ($6.43 ~ $16.15), Spinach and Goat Cheese Salad ($12.00 ~ $18.00), and Cobb Salad ($9.86 ~ $18.66).

Soups

For soups, you can expect to find Beer Cheese Soup ($4.00 ~ $9.50), Chili ($4.16 ~ $10.65), and French Onion Soup ($5.49 ~ $9.99).

Sandwiches

The sandwich selection often includes Reuben Sandwiches ($8.00 ~ $17.98), Beer Battered Fish Sandwiches ($10.95 ~ $18.79), Brewery Burgers ($8.50 ~ $19.15), and Grilled Chicken Sandwiches ($7.99 ~ $16.50).

Entrees

Entrees typically include Fish and Chips ($9.89 ~ $23.73), Steak Frites ($23.32 ~ $39.74), Beer Braised Short Ribs ($15.00 ~ $30.00), Bangers and Mash ($12.00 ~ $20.00), and Grilled Salmon ($16.13 ~ $28.79).

Pizzas

Pizza options often include Margherita Pizza ($12.24 ~ $21.68), Pepperoni Pizza ($9.07 ~ $17.73), BBQ Chicken Pizza ($12.07 ~ $22.11), and Vegetarian Pizza ($15.89 ~ $25.99).

Desserts

For dessert, you might find Beer-Infused Ice Cream ($4.00 ~ $8.00), Chocolate Stout Cake ($4.95 ~ $12.95), Apple Pie with Ale Caramel ($9.92 ~ $17.99), and Cheesecake ($4.79 ~ $14.00).

Drinks

The drink menu typically includes Craft Beers ($4.00 ~ $31.99), Wine ($5.00 ~ $30.00), Cocktails ($1.20 ~ $21.99), and Non-Alcoholic Beverages ($1.50 ~ $4.00).

Are breweries popular for breakfast, lunch, and dinner?

While breweries may not be the first choice for breakfast, they are a popular option for lunch and dinner. Their unique combination of craft beer, hearty food, and a relaxed atmosphere make them a favorite among many diners. Many have expanded their menus to include brunch options, especially on weekends. These may include classic breakfast dishes with a unique twist, often incorporating beer or beer ingredients.

Are breweries popular for food delivery?

With the rise of food delivery services and changing consumer habits, many breweries have adapted and started offering food delivery. The popularity of breweries for food delivery can vary greatly depending on the location and the specific restaurant. Some breweries have a strong following and their food offerings are just as popular for delivery as they are for dine-in. However, it's important to note that the unique experience of enjoying freshly brewed beer on-site can't be fully replicated through delivery.

What are the most popular brewery chains?

When it comes to popular restaurant chains for brewery restaurants, there are several noteworthy names. One of the prominent ones in the United States is BJ's Restaurants, Inc. This chain operates under various names such as BJ's Restaurant & Brewery, BJ's Restaurant & Brewhouse, BJ's Grill, and BJ's Pizza & Grill. In the United Kingdom, particularly in Nottingham and the East Midlands, Castle Rock is a popular choice. Additionally, there are numerous popular pub chains globally, which often include brewery restaurants.

References

Feb 28, 2024 | 7 min read

About Otter

Otter helps your restaurant business grow. Here a few of our key results:
  • Increase revenue up to 10% with Marketing*
  • Reduce storefront downtime by up to 50% with Live Alerts*
  • Increase sales up to 50% with Digital Dine-In's QR code ordering*
  • Reduce missed orders to less than 1% with Order Manager's Auto-Accept feature*
  • Supercharge your food business with our all-in-one restaurant POS system*
* Results based on typical Otter customer performance

DISCLAIMER: This information is provided for general informational purposes only and the content does not constitute an endorsement. Otter does not warrant the accuracy or completeness of any information, text, images/graphics, links, or other content contained within the content. We recommend that you consult with financial, legal, and business professionals for advice specific to your situation.

Request a demo

Subscribe to the monthly newsletter →