What is a Casual Dining restaurant?

Feb 28, 2024 | 10 min read

A Casual Dining restaurant, often referred to as a sit-down restaurant, is a type of dining establishment that offers moderately priced food in a relaxed atmosphere. Unlike buffet-style or fast casual restaurants, these establishments typically provide table service. They often feature a full bar with a separate bar staff, a comprehensive beer menu, and a limited wine menu. 

Casual dining restaurants can be part of a larger chain, especially in the United States, or they can be independently owned and operated, as is often the case in Italy where they are commonly known as trattorie. They occupy a market segment that sits between fast food establishments and fine dining restaurants. Examples of such chains include Harvester in the United Kingdom and Applebee's in the United States. These restaurants can be found in upscale areas and city centers, offering a wide variety of cuisines.

Origin and history of the casual dining restaurant

The concept of a Casual Dining Restaurant, also known as a sit-down restaurant, has a rich history that spans centuries and civilizations. The earliest known public eating establishments that bear resemblance to modern restaurants were found in Ancient Egypt, as recorded in 512 BC, where they served a single dish. The Romans had the thermopolium, which functioned similarly to today's fast-food restaurants, and the popina, a wine bar offering simple foods. Inns, which provided both lodging and food, were also early precursors to the restaurant, catering to travelers between cities. 

The term "restaurant" itself originated from establishments in Paris that served bouillon, a broth made of meat and egg, believed to restore health and vigor. The first of its kind was opened in 1765 or 1766 by Mathurin Roze de Chantoiseau. However, the specific concept of a casual dining restaurant, where customers are seated and served by a waiter, came into existence as a retronym following the rise of fast food and take-out restaurants.

Unique characteristics of Casual Dining Restaurants

Size

Casual dining restaurants are typically larger than other types of restaurants. They are designed to accommodate a larger number of customers at a time, often featuring spacious dining areas, large kitchens, and sometimes even separate bar areas. This is in contrast to fast food or quick service restaurants, which are usually smaller with limited seating, focusing more on takeaway orders. 

Fine dining restaurants, on the other hand, may also be smaller than casual dining establishments, emphasizing quality over quantity with fewer but more luxurious seating arrangements and more personalized service. Bistro or café-style restaurants also tend to be smaller, offering a more intimate dining experience. However, the size of a restaurant can vary greatly depending on the business model, location, and target market.

Atmosphere

Casual dining restaurants, as the name suggests, offer a relaxed, informal atmosphere. They typically have a warm, inviting ambiance with comfortable seating and moderate noise levels, allowing for easy conversation. The decor is often themed or family-friendly, and the service is usually efficient and friendly, but not overly formal. On the other hand, fine dining restaurants exude elegance and sophistication. They often feature upscale decor, soft lighting, and a quiet, intimate atmosphere. The service is highly professional, with a focus on attention to detail and personalization. 

Fast food or quick-service restaurants prioritize speed and convenience over ambiance. They typically have simple, functional decor and a bustling, noisy atmosphere. Lastly, fast-casual restaurants blend elements of casual dining and fast food. They offer a more relaxed atmosphere than fast food joints but less formal than casual dining. The decor is modern and trendy, and the noise level is moderate.

Menu

Casual dining restaurants typically offer a relaxed, informal environment with a wide variety of food options. The menu is often extensive, featuring a range of appetizers, main courses, desserts, and beverages. These restaurants may offer dishes from various cuisines, including American, Italian, Mexican, etc. They also often have special menus for kids. On the other hand, fast food restaurants have a limited menu, focusing on quick, inexpensive meals like burgers, fries, and sandwiches. Fine dining restaurants offer a high-end, sophisticated dining experience with a limited, often rotating menu featuring gourmet, unique dishes. They may also offer wine pairings and tasting menus. 

Quick Service Restaurants (QSRs) or fast casual restaurants are a blend of fast food and casual dining, offering higher quality food than fast food restaurants but with quicker service than casual dining. Their menus are often focused on a specific type of cuisine, like Asian or Mexican, and offer a limited number of dishes that can be customized by the customer.

Service

Casual dining restaurants, as the name suggests, offer a relaxed, informal atmosphere with moderate pricing. The service is typically friendly and interactive, with servers often engaging in conversation with customers. They usually offer table service, where customers are seated and their orders are taken by a server. On the other hand, fine dining restaurants focus on providing a high-end, formal dining experience with meticulous service, often involving multiple servers attending to a table. The servers are highly trained, professional, and usually adhere to a strict service protocol. 

Fast food or quick-service restaurants prioritize speed and convenience. They typically offer counter service where customers order and pick up their food at a counter, with minimal interaction with staff. Fast-casual restaurants are a hybrid of the two, offering the speed of fast food with the quality and atmosphere closer to casual dining. Customers usually order at a counter but eat in a more comfortable, inviting setting.

Alcohol

Casual dining restaurants typically offer a wide variety of alcoholic beverages, including beers, wines, and cocktails. The atmosphere is relaxed, and patrons are encouraged to linger over their drinks. The alcohol menu is often extensive, with options to suit a range of tastes and budgets. Some casual dining restaurants may also offer happy hour specials or themed nights to promote their alcohol sales. 

On the other hand, fine dining restaurants focus more on pairing high-quality wines and spirits with their gourmet meals. The selection is usually more curated and expensive, with a sommelier on hand to assist customers in choosing the perfect drink to complement their food. Fast food or quick-service restaurants, however, rarely serve alcohol due to their focus on speed, efficiency, and family-friendly environments. If they do, it's usually limited to beer or wine, and the selection is minimal.

What items are typically on a casual dining restaurant’s menu?

Appetizers

Appetizers at casual dining restaurants often include a variety of options such as Chicken Wings ($7.99 ~ $39.70), Mozzarella Sticks ($5.99 ~ $14.17), Nachos ($6.99 ~ $18.64), Bruschetta ($7.88 ~ $25.79), and Spinach and Artichoke Dip ($8.00 ~ $17.79).

Salads

Salads are a staple on these restaurants’ menus, with options like Caesar Salad ($6.43 ~ $16.15), Greek Salad ($7.38 ~ $17.70), Cobb Salad ($9.86 ~ $18.66), House Salad ($4.85 ~ $13.49), and Caprese Salad ($9.95 ~ $51.99).

Soups

Soups such as Chicken Noodle Soup ($3.47 ~ $19.99), Tomato Soup ($3.75 ~ $12.00), Clam Chowder ($4.99 ~ $10.40), French Onion Soup ($5.00 ~ $11.99), and Minestrone Soup ($5.59 ~ $10.53) are also commonly found on the menu.

Main Courses

Main courses typically include hearty dishes like Grilled Chicken ($6.00 ~ $20.00), Steak ($6.19 ~ $24.99), Pasta Primavera ($8.53 ~ $23.95), Fish and Chips ($9.89 ~ $23.73), and BBQ Ribs ($9.95 ~ $29.69).

Burgers and Sandwiches

Burgers and sandwiches are a staple at casual dining restaurants, with options like Classic Cheeseburgers ($5.90 ~ $17.80), Grilled Chicken Sandwiches ($7.99 ~ $16.50), BLTs ($6.99 ~ $17.53), Veggie Burgers ($6.99 ~ $15.99), and Club Sandwiches ($7.50 ~ $20.09).

Pizzas

Pizzas are also a popular choice, with varieties like Margherita Pizza ($12.24 ~ $29.95), Pepperoni Pizza ($9.07 ~ $21.99), BBQ Chicken Pizza ($11.43 ~ $35.81), Veggie Pizza ($11.79 ~ $31.98), and Hawaiian Pizza ($10.95 ~ $27.40).

Desserts

Desserts often include sweet treats like Chocolate Cake ($4.99 ~ $12.95), Apple Pie ($1.79 ~ $13.00), Cheesecake ($4.79 ~ $14.00), Ice Cream Sundaes ($3.92 ~ $12.00), and Tiramisu ($4.75 ~ $15.60).

Beverages

Beverages range from Soft Drinks ($2.00 ~ $4.25), Coffee ($1.99 ~ $5.93), Tea ($1.95 ~ $4.73), Beer ($2.61 ~ $21.03), to Wine ($5.00 ~ $30.00).

Are casual dining restaurants popular for breakfast, lunch, and dinner?

Yes, casual dining restaurants are popular for all three meals: breakfast, lunch, and dinner. These restaurants offer a relaxed, informal atmosphere with affordable prices, making them a go-to choice for many people. For breakfast, they often serve a variety of options from traditional eggs and bacon to pancakes and waffles. Lunch menus typically include sandwiches, salads, and soups, while dinner might feature heartier fare like steaks, pasta, and seafood. 

The appeal of casual dining restaurants extends beyond their food. They provide a comfortable environment for socializing, making them ideal for family gatherings, business lunches, or meals with friends. Many also offer a broad range of beverages, from coffee and juices in the morning to beers and wines in the evening. Moreover, the service in casual dining restaurants strikes a balance between the speed of fast food and the attentiveness of fine dining, contributing to their popularity.

Are casual dining restaurants popular for food delivery?

Yes, casual dining restaurants are popular for food delivery. With the rise of food delivery apps and services, many casual dining restaurants have adapted to this trend to meet the changing demands of consumers. These restaurants offer a wide variety of cuisines and dishes, making them a popular choice for food delivery. They provide the convenience of enjoying restaurant-quality meals in the comfort of one's home or office. The COVID-19 pandemic has also significantly boosted the popularity of food delivery from casual dining restaurants due to safety concerns and lockdown measures. Furthermore, these restaurants often offer special deals and discounts on delivery orders, making them an attractive option for customers.

What are the most popular casual dining restaurant chains?

There are numerous popular casual dining restaurant chains worldwide. Some of these include Adyar Ananda Bhavan, an Indian food chain with a significant presence in the United States and Mexico, and America's Incredible Pizza Company, a pizza chain with locations in the United States and Mexico. Anchor Bar, an American cuisine chain, and Angus Steakhouse, a steakhouse chain, are also popular, with locations in the United States, Canada, and the United Kingdom respectively. Other notable chains include Applebee's, Arab Udupi, ASK Italian, and Bahama Breeze. In the United States, popular casual dining chains include BonChon Chicken, Cupbop, L&L Hawaiian Barbecue, Manchu Wok, Noodles & Company, Panda Express, Pei Wei Asian Diner, Phở Hòa, Pick Up Stix, Sarku Japan, and Yoshinoya.

References

Feb 28, 2024 | 10 min read

About Otter

Otter helps your restaurant business grow. Here a few of our key results:
  • Increase revenue up to 10% with Marketing*
  • Reduce storefront downtime by up to 50% with Live Alerts*
  • Increase sales up to 50% with Digital Dine-In's QR code ordering*
  • Reduce missed orders to less than 1% with Order Manager's Auto-Accept feature*
  • Supercharge your food business with our all-in-one restaurant POS system*
* Results based on typical Otter customer performance

DISCLAIMER: This information is provided for general informational purposes only and the content does not constitute an endorsement. Otter does not warrant the accuracy or completeness of any information, text, images/graphics, links, or other content contained within the content. We recommend that you consult with financial, legal, and business professionals for advice specific to your situation.

Request a demo

Subscribe to the monthly newsletter →