What is an Izakaya?

Feb 28, 2024 | 9 min read

An Izakaya is a casual Japanese bar that serves alcoholic beverages and snacks, often frequented for after-work drinks. The concept of Izakaya originated from sake shops that allowed customers to sit and drink on the premises. These establishments are colloquially known as “akachōchin” or “red lantern”, a reference to the traditional paper lanterns often found at their entrances. Izakayas offer a wide range of dishes and drinks, with seating options varying from traditional Japanese style low tables and tatami mats to chairs and tables, and even standing bars, known as tachi-nomi style. These venues are popular for socializing, celebrating special occasions, or simply unwinding after work.

In an Izakaya, it is customary to serve alcoholic drinks with snacks known as sakana, shukō, or otsumami. These snacks, often salty and served in small portions, are more substantial than tapas but are not considered a full meal as they are not accompanied by rice. This is due to the traditional Japanese belief that sake, made from rice, substitutes the white rice served in a standard meal. Hence, some Japanese avoid consuming rice and alcohol simultaneously. Upon seating, an appetizer or otoshi is served before any drinks are ordered, the cost of which is included in the seating charge. Sakana are ordered throughout the drinking session and are served a few at a time. The last dish, or shime, is often a softer or sweeter dish like noodles or tamagoyaki.

Origin and history of the izakaya

The izakaya has a rich history that dates back to the era of sake shops in Japan. These shops, which sold sake, a traditional Japanese alcoholic beverage, allowed customers to sit and enjoy their drinks on the premises. This practice marked the beginning of what we now know as Izakaya.

The term “Izakaya” itself is a compound word in the Japanese language, made up of “iru” which means "to stay" and “sakaya” which translates to "sake shop". This term was introduced into the English language around 1987. The full-scale development of izakaya began during the Edo period, which spanned from 1603 to 1867. During this time, liquor stores that sold alcohol by weight started to allow customers to consume their drinks while standing. This practice gradually evolved, with some izakaya using sake barrels as stools for their customers. In addition to drinks, these establishments also began to offer simple snacks, known as sakana, to their patrons. This is a practice that continues to this day, with izakaya known for serving more substantial food compared to other Japanese drinking establishments like bars or snack bars.

Unique characteristics of izakayas

Size

Izakayas are typically smaller in size compared to other types of restaurants. The average izakaya is designed to accommodate around 20 to 50 patrons, fostering a cozy, intimate atmosphere that encourages social interaction. The seating is often close together, with a mix of counter seating and small tables. On the other hand, other types of restaurants like fine dining establishments, family-style restaurants, or fast-food chains can vary greatly in size. Fine dining restaurants, for example, may have a similar capacity to izakayas, but they usually have more spacious seating arrangements. Family-style restaurants and fast-food chains, meanwhile, are often larger, designed to serve a high volume of customers at a time, and can accommodate anywhere from 50 to over 100 patrons.

Atmosphere

The atmosphere in an izakaya is casual, lively, and communal, with a strong cultural element, setting it apart from other types of restaurants. Unlike formal dining establishments, izakayas are casual and relaxed, often likened to pubs or taverns in the west. They are typically characterized by their warm, inviting ambiance, with dimmed lighting, cozy seating arrangements, and often, a bar area where patrons can watch chefs prepare food. The atmosphere in aniIzakaya is lively and bustling, with patrons engaging in animated conversations, often over shared plates of food and drinks. This is in contrast to other restaurant types where the focus is more on individual dining experiences.

Menu

Izakaya menus are characterized by their shared small plates, wide variety of dishes designed to complement alcohol, and seasonal offerings. The menu at an izakaya is quite different from other restaurant types. Firstly, izakaya menus are designed for sharing. The dishes are typically small plates, similar to Spanish tapas, which are meant to be ordered in large quantities and shared among the table. This is different from many western-style restaurants where dishes are often individually portioned. Secondly, the food at izakayas is designed to complement alcoholic beverages. The menu often includes a wide variety of dishes from grilled meats (yakitori), seafood, salads, tofu, and pickled or fermented vegetables, to raw fish (sashimi) and sushi. This contrasts with other restaurants that may focus on a specific type of cuisine or dish.

Service

In terms of service, izakaya is casual and relaxed, often with an open kitchen where chefs interact with guests. The atmosphere is lively, with patrons encouraged to order multiple rounds of food and drinks throughout their stay. This is different from other restaurants where you typically order all your food at once. Another unique aspect of izakaya service is the "nomihoudai" and "tabehoudai" concepts, meaning all-you-can-drink and all-you-can-eat respectively, within a set time limit. This is not commonly found in other restaurant types.

Alcohol

Izakayas offer a wide range of Japanese alcoholic beverages, including sake, shochu, beer, and whisky, often with an emphasis on local and craft varieties. They also serve unique cocktails made with Japanese ingredients. In contrast, other restaurant types may have a more limited selection, focusing on popular international offerings like wine, beer, and standard cocktails. The service style is also different. In izakayas, drinks are often served continuously throughout the meal, accompanying a variety of small dishes. It's common to order multiple rounds of drinks and food to share with the table.

What items are typically on an izakaya’s menu?

Appetizers

Izakayas offer a variety of appetizers such as Edamame ($5.21 ~ $9.04), Gyoza ($6.27 ~ $12.00), Yakitori ($5.89 ~ $12.32), Takoyaki ($5.39 ~ $11.50), Karaage ($7.14 ~ $16.95), and Sashimi ($11.96 ~ $40.37).

Main Dishes

The main dishes at izakayas include Yakiniku ($10.21 ~ $24.56), Sukiyaki ($14.21 ~ $30.00), Shabu Shabu ($15.00 ~ $30.00), Tempura ($8.01 ~ $22.75), Unagi ($3.85 ~ $11.69), and Tonkatsu ($11.48 ~ $25.70).

Rice Dishes

Rice dishes at izakayas include Onigiri ($2.50 ~ $5.00), Chahan ($10.00 ~ $15.00), Ochazuke ($10.00 ~ $15.00), and Donburi ($13.25 ~ $34.00).

Noodle Dishes

Noodle dishes at izakayas include Ramen ($9.99 ~ $17.99), Udon ($8.95 ~ $19.50), Soba ($5.50 ~ $21.96), and Yakisoba ($10.77 ~ $18.46).

Sushi

Sushi options at izakayas include Nigiri ($4.00 ~ $27.62), Maki ($9.95 ~ $26.00), Temaki ($5.00 ~ $10.00), and Sashimi ($11.96 ~ $40.37).

Desserts

Desserts at izakayas include Mochi ($3.50 ~ $8.51), Dorayaki ($3.00 ~ $5.00), Matcha Ice Cream ($3.99 ~ $8.95), and Anmitsu ($4.00 ~ $7.00).

Drinks

Drinks at izakayas include Sake ($4.77 ~ $18.05), Beer ($4.00 ~ $21.03), Shochu ($5.00 ~ $10.00), Umeshu ($5.00 ~ $10.00), and Green Tea ($2.60 ~ $7.23).

Are izakayas popular for breakfast, lunch, and dinner?

Izakayas are traditionally known for their evening dining experience. It's a popular spot for after-work drinking and dining, making it a go-to choice for dinner. The menu typically includes a variety of small, shareable dishes, similar to tapas, and a wide range of alcoholic beverages, particularly beer and sake. While some izakayas may open for lunch, offering set meals (teishoku), it's not their primary service time and the atmosphere can be quite different from the lively evening ambiance. Breakfast at an izakaya is even less common. In Japan, breakfast is typically a home meal, and most izakayas do not open until later in the day. So, while izakayas can technically serve breakfast and lunch, they are most popular and traditionally associated with dinner and late-night dining.

Are izakayas popular for food delivery?

Izakayas are not traditionally associated with food delivery. The izakaya experience is typically centered around the social aspect of dining in a relaxed and casual setting, often after work, where a variety of small, shared dishes are enjoyed alongside drinks. However, with the rise of food delivery apps and the changes in dining habits due to the COVID-19 pandemic, more izakayas have started to offer delivery services. This allows customers to enjoy izakaya-style dishes at home. Popular items for delivery may include yakitori (grilled skewers), sashimi, tempura, and various types of sushi. While it's becoming more common, it's important to note that not all izakayas may offer this service, and the experience of eating at home can be quite different from the communal atmosphere of an izakaya. The popularity of izakaya food delivery can also vary greatly depending on the region and local dining culture.

What are the most popular izakaya chains?

Among the well-known izakaya chains in Japan are Watami, Shoya, Shirokiya, Tsubohachi, and Murasaki. These chains are celebrated for their wide-ranging food and drink options and their capacity to accommodate large groups. However, specifics about each chain, such as their locations, menu items, and pricing, were not detailed in the source. For more comprehensive information, it's recommended to visit their individual websites or other trustworthy sources. It's important to remember that the popularity of these chains can fluctuate over time and across regions, so checking recent reviews or local recommendations is always a wise move. On a global scale, Zuma stands out as a prominent izakaya-style dining chain. Established in 2002 by Rainer Becker and Arjun Waney, Zuma now boasts 14 permanent venues and 8 seasonal locations worldwide. The restaurant operates three kitchens: the main kitchen, the sushi counter, and the robata grill. Zuma's global presence spans cities such as London, Hong Kong, Istanbul, Dubai, Miami, Abu Dhabi, New York City, Las Vegas, Bangkok, Rome, Mykonos, Boston, Bodrum, Porto Cervo, Datça Peninsula, Phuket, Kitzbühel, Madrid, Maldives, Ibiza, Doha, Capri, Cannes, and a new beachside location in Dubai is set to open in 2025.

References

Feb 28, 2024 | 9 min read

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